Rajiev Grover
I help companies redesign commercial models for the next stage of growth.
For more than three decades, I have helped businesses scale, transform, and adapt to changing markets. The work has spanned go-to-market strategy, revenue models, partner ecosystems, and platform-led growth.
My operating experience spans enterprise technology, managed services, AI, platforms, global partner ecosystems, devices, and software-led models. I have also built a healthcare software company from zero.
When markets change, commercial models must change too.
The model that built the business is not always the model that scales it.
Commercial models change in different ways
There is no fixed playbook. The work is choosing the right shift at the right time.
Product → Platform
Expand offerings into broader solutions, recurring models, and stronger customer value.
Transactional → Recurring
Turn one-time sales into predictable revenue, deeper relationships, and clearer retention paths.
Direct → Ecosystem
Build partner-led routes to market that extend reach, improve scale, and reduce dependency.
Core → New Growth
Create growth motions for changing markets, new technologies, and emerging categories.
Three perspectives. One commercial lens.
Enterprise Operator
Led growth and transformation inside global businesses, owning P&L, GTM, partner ecosystems, and business model evolution.
Founder
Built a self-funded healthcare software company from zero, shaping the platform and winning adoption.
Growth Advisor
Advise investors, CEOs, portfolio companies, and founders on GTM, commercialization, partner-led growth, and scale.
A record shaped by commercial change
Who I work with
Portfolio Companies
Commercial redesign, GTM execution, partner strategy, and value creation.
CEOs & Leadership Teams
Market shifts, stalled growth, model transitions, and scaling decisions.
Founders
Positioning, monetization, product-market fit, and repeatable GTM.
Start a conversation
If you are navigating a growth transition, commercial redesign, or go-to-market challenge, I would be glad to talk.
Contact Rajiev →